07-26-2025

    Your Brand Doesn't Need a Podcast (Although It's Nice to Have One)

    Your Brand Doesn't Need a Podcast (Although It's Nice to Have One)

    Podcasting is the best, but the commitment may be a lot for early stage and small business owners. But you do need content!

    Let me get this out of the way: I love podcasting. I've been working in podcasting for nearly 20 years. But here's what I don't love: The myth that everyone NEEDS a podcast.

    Even a Small Podcast Can be Successful

    There is still a huge community of small businesses, thought leaders, and brands whose podcast don't become blockbusters, but they get a ton of value from the experience. Those episodes still create a ready-made library of high-quality content you can repurpose across every channel.